Branding is much more than just a name and a logo. It’s a philosophy, a particular way of doing things that starts with the simple act of presenting yourself, or your business, but ends with an increase in perceived value; which ultimately leads to an increase in profit. With the right branding strategy in place, businesses can increase the perceived value of any kind of product or service, creating an image that stretches beyond material value.
There are plenty of expensive and complex ways to achieve this sort of result, but even the most flamboyant of the branding tactics is based on a single concept: consistency. These are the things that companies and individuals should keep in mind to establish a consistent branding across the web, and create that so-desired good first impression:
- Profile consistency (username consistency)
- Visual consistency (logo consistency)
- Voice consistency (message and tone)
Consistency is the essence of branding, but the true power of branding really comes out when you associate a business, products or services with an idea. Associating your brand with an idea is the most powerful form of branding, and the ultimate marketing strategy.