At FriendFiler, we help you understand the impact that social media is having on your public image and we work with you closely to implement the changes that need to be made as a result. We do a complete web audit of your personal brand name assets, and develop overall social media strategies.
BUILDING RECOGNITION AS A THOUGHT LEADER
We create high-quality mobile compatible blogs and networking collateral that gives key players and the media the in-depth information and understanding they need to connect with you.
Ensuring you proper credit for your ideas and accomplishments
Business leaders, entrepreneurs and people at the very top of organisations can be so focused on their work that this leaves a gap for others to use PR to take the credit for their innovations or unique perspectives. Internal marketing teams also don’t have time for this kind of work – it’s not at the top of their to-do list. That’s where we step in. We can ensure you get the recognition you deserve at home and abroad.
A personal blog helps build your reputation and profile. We design and build your blog, commission new portrait photography, and keep it up to date. Some clients like to write their own blog posts, some ask us to fully ghost-write them; and others give us their detailed thoughts over the phone, allowing us to create the blog posts using their voice. We adapt to your individual working style to ensure that your blog is always fresh.
Regular newsletters keep journalists and potential high-value new connections up to date on your activities. They’re also a great way to ensure you can get your comments on the week’s breaking news stories and events in front of the media. Our newsletters regularly lead to journalists requesting comment pieces from our clients.
GLOBAL SPEAKING ENGAGEMENTS
We cover all your top global speaking engagements. For the big-ticket events, we can even film your speech and professionally publish it to your blog – ensuring your message is heard not just in the conference itself, but around the world.
DELIVERING TANGIBLE RESULTS FROM SOCIAL MEDIA
We create online collateral that builds awareness and gets on the radar of the media and insiders in your industry. We set it all up for you and do as much or as little of the thinking, writing and producing as you want.
Social Media is vital to your long-term relationships with journalists, industry players and the commentariat. It’s a place where debate is had and opinion is formed. As a thought-leader, not only should you be doing Social Media the right way but you need to use it to strategically build your influence online. We set up your personal accounts on suitable networks and run them for you. We can write the posts until you want to become involved or carry on posting on your behalf in the long term.
Research, Analysis & Insight
We help you listen to conversations throughout social media relevant to your name, your brand, products, services, competitors and sector. Through conversation audits, influencer research or ongoing social media monitoring, we show you not just the volume and topics of these conversations, but more importantly, the underlying issues and sentiments, the influencers driving the conversations and what actions to take as a result.
We will employ your social channels to engage potential and current clients, brand advocates, media and other interested audiences. Our #CMGR team is well-versed in creating lively and engaged social media communities through editorial planning, content creation, art direction, and community building. We can secure 1000s of targeted followers on any network in a short period of time, including your key stakeholders, potential investors and international media.
We organise podcasts, similar to short radio shows, with you as the host. Guests can include key players in your sector and top journalists who are always keen to appear on our clients’ podcasts. Podcasts help you reach a wider audience within your field and demonstrate your ability to discuss current events.
We produce professional videos which showcase you, your campaigns and business activities. They act as a showreel for the media. Our videos include launch events, speeches, video blogs and diaries.
CONNECTING YOU WITH THE RIGHT PEOPLE
We focus on ‘door opening’ – working together to identify the key people for you, securing access to these individuals and making personal introductions. And we help you maintain these relationships long term.
Making the right connections for you
Right from the start we find out who you need to connect with, and make it happen. Depending on your goals, this could be top-level players in government, influential societies, organisations or think-tanks. It could be founders or CEOs of global companies or other compatible high-net-worth individuals. If you have an ambition or business goal, we are here to help you achieve it.
Helping you break into new markets and territories
Sometimes you need a little extra help when it comes to raising awareness about yourself and your business in new markets. Taking a business and its leaders into new emerging markets requires experience and strong online connections. We have contacts and experience with taking clients into emerging markets including India, the Middle East, Eastern Europe and Africa. We also have excellent contacts in more established markets such as the USA, Asia and Europe.
A number of our clients have written successful books on subjects they are passionate about within their own industries. We can help get your book off the ground with introductions to professional co-authors, ghost writers and editors. We can also build anticipation of your book, create the collateral including websites and develop launch events which make your book a success long term.
HELPING AND SUPPORTING YOU TO BE YOURSELF
We want you to be yourself; to be authentic. We are here to support you – not change you. We’re here not just to help with your media relations but support you with every aspect of your business life and career.
Advising you and standing beside you
We are your confidential experts in every area of your public life. It’s our job to offer you sound professional advice and a sympathetic ear. It’s not always easy to be at the top of an organisation and we know it can be difficult to talk to others within the business. Our clients value our ability to act as a sounding board and occasional punch bag!
Building your confidence and authenticity
Sometimes being at a senior level can actually stifle your confidence. You become used to a certain way of operating that is entirely appropriate but not always completely authentic. However, when it comes to achieving your ultimate ambitions, you need to embrace straight-talking. Today, the news is a conveyor belt. It puts massive demands on the people who work in the media. That’s why we want you to be confident about being yourself. We can help you to become the media’s valuable, repeatable, breath of fresh air.