A successful brand demands focus, a story that generates impulse, and they must integrate seamlessly. We will build a responsive website on HTML5, fully integrated with a blog and social media, the online home of your brand.
We are often asked about the difference between a website and a blog. Company’s website is, simply put, its static online presentation. Company’s blog, on the other hand, is the focal point of the corporate branding campaign and an instrumental tool in the execution of social media tactics. Here you can read more about the importance of a blog in social media strategy.
Responsive Multi-Device Web Design
Websites are no longer being seen exclusively on desktop computers with large screen monitors. Today’s websites are being viewed on a variety of devices with a wide range of screen sizes – from small screened mobile devices like phones, to mid-sized screens found on tablets and laptops, to those aforementioned wide screen desktop monitors. To succeed online today, a site must accommodate all these different screen sizes with a design that reflows its layout for those different screens and which works well for each of them. The way to accomplish this is with an approach called responsive web design
Many responsive websites are hand coded from scratch, a process that can be time consuming and costly and which will require the assistance of a developer. Our team will ensure that the look and layout of a website is responsive on all screen sizes.
Technology and tech design are today being updated more frequently than fashion, so it’s no wonder that the most common reason for a company to redesign their website is to update and improve the visual design and functionality of that site. Here are some key factors to consider:
- The Company’s Brand Identity
If a website was designed many years ago, it is likely that the visual look of that site no longer reflects the visuals that are a part of that company’s brand identity. A site redesign can bring the look of that site in-line with the rest of the company’s marketing materials to provide a consistent voice and visual appearance throughout all of their customer facing communications.
- Modern Web Design Best Practices
Web design is an always-changing industry. The best practices that were relevant when a website was last redesigned are likely to have undergone substantial updates in the years since that time. Some of these updated best practices may be small changes while others may be ground breaking developments that are critically important to a site’s success today (see the section on below on Responsive Multi-Device Support). A redesign can bring current best practices onto the site in a way that would be impossible by simply tweaking what the company already has online.
- Improving User Experience
The way that people use websites has changed rather dramatically over the years. Today’s website visitors demand an experience that is easy and intuitive and a redesign of a site can focus on these traits and greatly improve the site’s overall user experience.
One desire that most clients want out of a new website is the ability to make edits to the content on the site themselves, instead of relying on a web designer or developer to be involved in even the simplest of changes. To give clients access to make these changes, we will build a website on a CMS (content management system) that makes it easy to edit website content without needing to understand website code.
From popular platforms like WordPress and Drupal to the myriad of lesser known solutions; when it comes to content management systems, there are a large number of options available – the trick is deciding which platform is the right one for your needs as well as the needs of the project.
Search Engine Optimization
The best website in the world is useless if it cannot be found by customers in need of the services or products that the company offers. While SEO (search engine optimization) best practices are always changing, there are a handful of constants, including:
Current Best Practices – building a website with code that meets current standards is first step in any SEO strategy.
Content – search engines like content that is relevant, current, and useful. A redesign project is a perfect chance to rethink content and improve it to make it more appealing to search engines.
Mobile Friendliness – the aforementioned responsive multi-device support is another way to achieve better search engine rankings since Google has begun rewarding sites that are “mobile friendly” and thereby penalizing those that are not.
At FriendFiler, we have SEO experts in our web design team who make sure that these search engine benefits are always integrated into a quality website redesign.