Social media is a term used to describe a set of online tools that are used for interaction, discussion and community, allowing people to build personal and business relationships and share information.
Popular Social Media Tools:
Blogs (posting articles)
Facebook, LinkedIn, Google+ (networking)
YouTube, Flickr (photos & video)
Social media is about engagement, community, connecting with personalities and building relationships. It is not just a broadcast channel or a sales and marketing tool. Authenticity, honesty and open dialogue are the qualities needed for success.
You can …
It's no longer enough to have a nice website, social-media profile, and consistent visual brand presence. The new rules of branding your business online have a lot less to do with presentation, and a lot more to do with interaction.
Monitoring social media has become the basic tool for companies to provide quality customer service. Having a Facebook page or a Twitter account is great, but you must participate in the conversation by making regular posts and replying to direct messages from your customers.
Conversation is the essence of social media and brand management. Don't be afraid to jump into the conversation and …
Social influence is determined by a combination of factors. There are different sites that measure social influence. Although widely used by the marketers, these tools are not always 100% accurate. When a score is based on a formula, sometimes things do murk up. That’s just life.
When it comes to Klout score, Twitter and Facebook carry the most weight. It's not clear how much importance is placed on LinkedIn and Foursquare, but Google+ evidently matters. Also, there appears to be a connection between the number of +K's earned and high Klout scores.
Kred measures someone based on their Twitter and Facebook activity. You …
The foundation of a good social media strategy lies in identifying the target audience and their needs. The target audience holds the keys to your brand’s success.
Think about those visitors you want to attract to your site. There are probably certain groups of people, or market segments, that are more likely than others to want your product or service. It's important to identify such segments, whether you're doing consumer, retail or business-to-business marketing, so that you can focus your marketing efforts and dollars on those likely to generate a profitable return.
Demographics describe the profile of a …
Branding is much more than just a name and a logo. It’s a philosophy, a particular way of doing things that starts with the simple act of presenting yourself, or your business, but ends with an increase in perceived value; which ultimately leads to an increase in profit. With the right branding strategy in place, businesses can increase the perceived value of any kind of product or service, creating an image that stretches beyond material value.
There are plenty of expensive and complex ways to achieve this sort of result, but even the most flamboyant of the branding tactics is based on a single concept: consistency. …
When starting an online community, the first step is to search to see who is posting about your company, competitor or about a topic that is relevant to your company. You can use that to follow people, start a conversation and engage with them. This way you can start to build a relevant following from the ground up.
Startups are usually in a rush to build a community as big as possible, as quickly as possible. The trick is to slow down. Get to know all of your users one at a time. This will give you the foundation you need to eventually scale and grow your community. Leverage any and all connections at your disposal. Take …
FriendFiler is a Social Media Agency specialized in Brand Development and Community Management for Internet Start Ups, Musicians, Artists, and Personal Branding. We know how to grow your existing fan base and reach out to your target audience.
We offer various social media services, complete setup on major social networks, brand building, community management and audience engagement. We think out of the box and will find creative ways to get your message across to the right audience. We’ll target your followers on Twitter, optimize your videos on youtube so that they get seen by those who want to see them, and otherwise organically grow your online community in a way that makes sense.