We help global thought leaders listen, understand and engage in conversations on social media.
At FriendFiler, we help you understand the impact that social media is having on your public image and we work with you closely to implement the changes that need to be made as a result. We do a complete web audit of your personal brand name assets, and develop overall social media strategies. We can provide employee training, help specify and recruit for social media roles, design and implement listening and responding programmes, advise on crisis planning and provide ad-hoc social media consultancy and advice.
Research, Analysis & Insight
We help you listen to conversations throughout social media relevant to your name, your brand, products, services, competitors and sector. Through conversation audits, influencer research or ongoing social media monitoring, we show you not just the volume and topics of these conversations, but more importantly, the underlying issues and sentiments, the influencers driving the conversations and what actions to take as a result.
After building a solid community strategy, we will employ your social channels to engage potential and current clients, brand advocates, media and other interested audiences. Our #CMGR team is well-versed in creating lively and engaged social media communities through editorial planning, content creation, art direction, monitoring and moderation, promotional campaigns, and community building.
We help you engage in social media by having meaningful conversations with people and igniting positive word of mouth. We do this through influencer campaigns, conversation platforms, advocacy programmes, community building and management, social applications, conversation response and reputation management.
Crises rarely begin as a result of your social media efforts, but you can bet nearly every crisis your brand might experience will show up in some way on the social web. Our Community Management, Strategy and Analytics teams have years of experience handling escalations and crisis communications in social media. Whether you need a pre-emptive crisis and escalation plan, a few days of strategic guidance or just more eyes on your channels to handle a surge in complaints, we can build an experienced team to help you get through it all.
A successful brand demands focus, a story that generates impulse, and they must integrate seamlessly. We will build a responsive website on HTML5, fully integrated with a blog and social media, the online home of your brand.
Social Content Creation
We have an in-house studio and years of experience in creating focused social media content that truly engages fans around your brand name.
The goal of any promotion is to achieve the brand’s business objectives, and a well-planned and executed social media promotion does just that. The right program moves potential customers through the purchase loop and can turn customers into fans and fans into advocates.
Reviews from others are one of the most powerful marketing tools a brand can have—but those reviews need to be genuine. We work with our influencer network to generate and syndicate genuine branded content that is on message but also in their voice and relevant to their particular audiences.
In each of these areas, we combine our deep understanding of brands and marketing communications with strategic, creative and technology skills, underlined with an innate sensibility for social media. With an international team and a network of partners, we work with clients worldwide on global, regional and local projects.
Contact us today and lets see how we can work together.