Evergreen content is content that stays relevant regardless of when it was published.
What makes a post evergreen is that it’s not about current events, a specific holiday, or a trend. It is about topics within your niche that keep your audience’s interest throughout the year, and for many years.
Evergreen content is a very good investment of your time and money since it is worth so much more than content that will be outdated in a few weeks or months.
Brands are becoming more aware of the benefits of this kind of content. The two main advantages of evergreen content are: search engines rankings and website traffic. Search engine robots crawl your website and check it for new and relevant content. If the content isn’t relevant and if it doesn’t get much traffic, it will be listed accordingly and it won’t get good ranking in web searches. However, an evergreen article that gets regular traffic and has timeless content will come up more often in web searches.
As any SEO expert will tell you, you can get your blog high rankings by investing your time in writing quality evergreen articles. Every piece of content you are writing, as long as it’s relevant to your audience, will bring you traffic, but evergreen content will bring you traffic forever. Although it may take more time to research and write than time-sensitive short posts; however, with no expiration date, your evergreen posts will bring you much more traffic in the long run than numerous short-lived articles.
The advantages of investing your time in creation of evergreen content are obvious. You can effectively improve your traffic, rankings, and attract audience by publishing quality evergreen posts.
Finally, since evergreen content stays fresh and relevant, you should keep on sharing it regularly over time, otherwise you wasted your time writing it. You want to promote this content on a regular basis over the next years.
There are various marketing automation tools that let you share your evergreen content forever, without demanding your time and effort. The most widely known is Meet Edgar, but with pricing plans that start at $88/month, it is an expensive tool and not suited for freelancers or SMBs. As a social media strategist, I am constantly looking for new, time-effective ways to help my clients increase exposure of their content.
The one I like best is Repost by Elokenz. Geared toward bloggers and content marketers, Repost lets you optimize the distribution of your content on social media, by detecting best performing articles and by sharing them automatically over time. All you have to do is add your posts to the library, input your messages, set up your posting schedule and the tool will repost your content inteligently across your social streams on a regular basis.
Repost by Elokenz and other similar tools will take care of your evergreen content without consuming your time or adding to your schedule. They will also give you the power to drive more revenue from your content.