Social media is a term used to describe a set of online tools that are used for interaction, discussion and community, allowing people to build personal and business relationships and share information.
Popular Social Media Tools:
- Blogs (posting articles)
- Facebook, LinkedIn, Google+ (networking)
- Twitter (networking)
- YouTube, Flickr (photos & video)
Social media is about engagement, community, connecting with personalities and building relationships. It is not just a broadcast channel or a sales and marketing tool. Authenticity, honesty and open dialogue are the qualities needed for success.
You can use social media wisely not only to hear what people say about you, but to respond.