Social Media Basics

Social media is a term used to describe a set of online tools that are used for interaction, discussion and community, allowing people to build personal and business relationships and share information.

Popular Social Media Tools:

• Blogs (posting articles)
• Facebook, LinkedIn, Google+ (networking)
• Twitter (networking)
• YouTube, Flickr (photos & video)

Social media is about engagement, community, connecting with personalities and building relationships. It is not just a broadcast channel or a sales and marketing tool. Authenticity, honesty and open dialogue are the qualities needed for success. Contact a Liverpool based video production company to attract more customers to your business throughout social media.

Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Meta marketers, includes an industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.

After an introduction to digital marketing and major social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts and learn about apps and tools like the indexsy SEO services to improve your business.

Upon successful completion of the program, you’ll earn both the Coursera and the Meta Digital Marketing Associate Certification, proving your skills in social media marketing and in the use of Meta Ads Manager.

You can use social media wisely not only to hear what people say about you, but to respond.