Space2Earth was set up as a brand for Kyprosat, a UK-based company, founded by industry veterans with the objective of manufacturing communication satellites to be utilised as high-performance space infrastructure and offering access to it for a global breakthrough price.
The preparation for the Space2Earth project began approximately 3 years prior to the scheduled launch of the satellites, providing sufficient time for us to research and design a long-term branding and social media marketing strategy for the company. We wanted to take advantage of the long production phase and use it to ensure enough time to strategically build a powerful, recognizable brand that would become company’s main asset when the time comes for the product launch.
In preparation, an in-depth research of LinkedIn industry professionals, related pages and groups was conducted in order to identify the competitors, relevant media channels and major influencers. A similar research was done via social media platforms to identify relevant interest groups and get a better understanding of target audience demographics and engagement dynamics.
Consequently, Space2Earth brand was conceived as a way to showcase company culture and assets and exponentially grow its online respectability and influence. We wanted to build a brand that would establish authority on the subject by providing the audience with valuable resources that are related to the satellite industry in general.
With this in mind, Social Media Tactical Plan was based exclusively on content marketing strategy designed to attract a wider audience by teaching them something valuable about the Space Industry, and using Company’s in-house expertise to educate on different aspects related to satellite technology.
Social media networks, online forums, blogs, and Q&A sites were monitored for relevant conversations where Space2Earth could provide insight, show thought leadership and focus on building relationships with potential customers.
The two prerequisites of this strategy were long-term commitment and consistence in quality content. This in turn ensured the success of steady, organic community growth.
Strategic Engagement Initiatives were designed to get the general public involved in brainstorming ideas to explore the potential of satellite technology application that would enable the Company to expand by creating new markets for its product.
We also planned ahead for the second phase after the product launch, where we concentrated our efforts into building a self-sustaining online community around the Space2Earth brand. This was a long term effort but a strategy which ultimately helped the brand become an independent marketing funnel in itself.
Featured below are examples of some of the programs we developed for Space2Earth campaigns.