Leaders used to communicate through press releases crafted by the PR agencies. Today only direct communication can raise the profile of the corporate brand and communicate its mission and values. Leaders used to communicate through press releases that had been crafted by their PR agencies. The leaders just had to lip-sync when they were on camera. Even those films were carefully edited to remove any creases and fumbles. An overtly edited and scripted film does not generate awe. It is viewed … [Read more...]
The Concept of Leadership has Changed
Leaders are no longer remote figures seen only in the news. They are real people who people can reach out to. The key skill of a modern leader is the ability to have conversations in real time. Today's leaders are like anyone else but they lead cooler lives. They are thinking of new ideas. They also make mistakes. That is a relief, because that is what makes them real. People enjoy seeing leaders who can engage a variety of stakeholders and have the ability to be challenged. That shows people … [Read more...]