The greatest advert for Virgin is probably its CEO - Richard Branson. Virgin’s brand values emanate from him. In many ways, Branson is the consumers’ hero, an entrepreneur operating in a style all of his own. In addition to his status as one of Britain’s most respected businessmen, Richard Branson’s daredevil antics, such as ballooning across the Atlantic, have guaranteed the Virgin brand its fair share of publicity. It is difficult to identify how brand values relate to such widespread appeal. … [Read more...]
The Concept of Leadership has Changed
Leaders are no longer remote figures seen only in the news. They are real people who people can reach out to. The key skill of a modern leader is the ability to have conversations in real time. Today's leaders are like anyone else but they lead cooler lives. They are thinking of new ideas. They also make mistakes. That is a relief, because that is what makes them real. People enjoy seeing leaders who can engage a variety of stakeholders and have the ability to be challenged. That shows people … [Read more...]
Social Media Influence
The influence of social media is evident in people trying hard to get Instagram followers. Social influence is determined by a combination of factors. There are different sites that measure social influence. Although widely used by the marketers, these tools are not always 100% accurate. When a score is based on a formula, sometimes things do murk up. That’s just life. When it comes to Klout score, Twitter and Facebook carry the most weight. It's not clear how much importance is placed on L … [Read more...]