For successful execution of any kind of online business campaign, a reliable and functional Social Media Management Software is instrumental. It is generally understood as a set of tools designed to manage or analyze interactions through multiple social media accounts from a single dashboard. Most systems permit listening for brand mentions, posting to multiple channels, responding to inquiries, and running marketing campaigns where the cost of digital marketing is accessible to everyone. They … [Read more...]
Social Intelligence
By offering decision-makers rich real-time data, social media is giving some companies fresh strategic insight. In many companies, marketers have been first movers in social media, tapping into it for insights on how consumers think and behave. As social technologies mature and organizations become convinced of their power, we believe they will take on a broader role: informing competitive strategy. In particular, social media should help companies overcome some limits of old-school … [Read more...]