Social media is a term used to describe a set of online tools that are used for interaction, discussion and community, allowing people to build personal and business relationships and share information. Popular Social Media Tools: Blogs (posting articles) Facebook, LinkedIn, Google+ (networking) Twitter (networking) YouTube, Flickr (photos & video) Social media is about engagement, community, connecting with personalities and building relationships. It is not just a … [Read more...]
Engaging With Your Audience
It's no longer enough to have a nice website, social-media profile, and consistent visual brand presence. The new rules of branding your business online have a lot less to do with presentation, and a lot more to do with interaction. Monitoring social media has become the basic tool for companies to provide quality customer service. Having a Facebook page or a Twitter account is great, but you must participate in the conversation by making regular posts and replying to direct messages from … [Read more...]
Targeting Your Audience
The foundation of a good social media strategy lies in identifying the target audience and their needs. The target audience holds the keys to your brand’s success. Think about those visitors you want to attract to your site here. There are probably certain groups of people, or market segments, that are more likely than others to want your product or service. It's important to identify such segments, whether you're doing consumer, retail or business-to-business marketing, so that you can focus y … [Read more...]
Online Community Development
When starting an online community, the first step is to search to see who is posting about your company, competitor or about a topic that is relevant to your company. You can use that to follow people, start a conversation and engage with them. This way you can start to build a relevant following from the ground up. Startups are usually in a rush to build a community as big as possible, as quickly as possible. The trick is to slow down and find the reliable business tool. Get to know all of … [Read more...]