It's no longer enough to have a nice website, social-media profile, and consistent visual brand presence. The new rules of branding your business online have a lot less to do with presentation, and a lot more to do with interaction. Monitoring social media has become the basic tool for companies to provide quality customer service. Having a Facebook page or a Twitter account is great, but you must participate in the conversation by making regular posts and replying to direct messages from … [Read more...]