The foundation of a good social media strategy lies in identifying the target audience and their needs. The target audience holds the keys to your brand’s success. Think about those visitors you want to attract to your site here. There are probably certain groups of people, or market segments, that are more likely than others to want your product or service.  It's important to identify such segments, whether you're doing consumer, retail or business-to-business marketing, so that you can focus … [Read more...]