The greatest advert for Virgin is probably its CEO - Richard Branson. Virgin’s brand values emanate from him. In many ways, Branson is the consumers’ hero, an entrepreneur operating in a style all of his own. In addition to his status as one of Britain’s most respected businessmen, Richard Branson’s daredevil antics, such as ballooning across the Atlantic, have guaranteed the Virgin brand its fair share of publicity. It is difficult to identify how brand values relate to such widespread appeal. … [Read more...]